Six Tips for Perfect Headshots
by Ruth Kulerman
The actor's headshot must look professional and here is how to make sure your headshot is great.
"What constitutes a good headshot?"
That is IMPOSSIBLE to answer. However, here are some general suggestions.
First, yes you may staple your cover letter to the front of your headshot, in the upper left hand corner. Be sure the staple does NOT cover important contact information on your resume.
1. Like the envelope and the letter, the headshot must look professional. Always 8x10". I prefer a matte finish. NY still opts for a decent sized white border with your name printed in the bottom border. No fancy fonts here either. Even the print style you select says something about you. Neither the border nor the printed name should draw attention away from your face! The aim of a headshot is to have your face grab their attention.
2. What should the picture look like? YOU!!! Women: Please do not try to look like the next Miss America. "Ordinary" is very much in these days. A pretty woman trying to look glamorous has fewer chances/fewer roles than a pretty woman who presents herself as she is: pretty. Or plain. Or intelligent. Or humorous. Or whatever she is. Teenagers, please look teenager-ish. If they want someone who looks 22 there are thousands to choose from. If you look 15, then look 15. The more your headshot looks like you, the better the headshot.
Men, one nice outfit and one casual. If you aren't the Wall Street type, go for tee or sports shirt only. It used to be one legit (soap, theatre) shot and one commercial. (That is, one glamorous pose and one girl/woman/boy/man next door.) Today I would strongly suggest that if some of your roles will be business types, then men wear a tie and jacket and women wear a suit and blouse as one pose and tee shirt or more sporty outfit for the other pose. Whatever you wear, LOOK LIKE YOU. Try as truthfully as you can to figure out what kinds of roles you are likely to get cast in. Chances are if you are not a hunk or a model, you are not going to get hunk/model roles.
4. Just be sure the picture is about you, not about hair or boots or glamorous makeup. What does that mean? I once saw a headshot of a young woman sitting on the floor wearing boots. The shot was angled from the bottom of her boots. Those boots, consequently, were twice the size of her head. That was a picture about boots. After I first saw the boots, five minutes later I had forgotten the face, but the image of boots has lingered five years.
More and more I see headshots with distracting backgrounds--wrought iron fences with parallel lines, cityscapes, angles, circles, cars. STOP. Your headshot must have NOTHING that takes the viewer away from you. NOTHING. No housetops, no trees, no nothing. If the photographer insists, run -- run very fast to another photographer. The photographer with distracting backgrounds is more interested in his own clever shots than in capturing your face.
5. NOTHING MUST TAKE AWAY FROM YOUR FACE. That is what people must see.
6. If you smile, get your whole face, especially the eyes, into the smile. Otherwise just a "real you" look is best. If you are self-conscious about your teeth, your smile will show it. No, do not smile unless you can commit to it completely. (PS. You CAN teach yourself to smile!)
Truthfully, I would have to look at every person's contact sheets before
making a judgment on headshots. However, don't merely rely on your family to
help you select the appropriate pose. Get the opinion of someone in the
profession who really doesn't know you or else who doesn't have a vested
interest in you. An impersonal unbiased opinion. Don't believe the photographer.
He's looking at his work, not at your face.
A note-personal-about headshots. I love to laugh. Mouth wide open, tonsils showing, eyes squinty closed, head thrown back. The kind of unladylike laugh/face that embarrasses proper mothers.
My first headshot session captured one of those laughs. Against EVERYONE'S ADVICE, I had "the laugh" made up into a postcard. That "forbidden" pose, the laughing postcard, landed on a casting desk (because I had mailed it). And "the laugh" led directly to my first agent. That's a pose against every rule of headshots. But I just knew it totally captured a major side of me.
My advice: Go and do thou likewise. Capture you.
The hardest advice of all: If a headshot is not working (that is, if you are not getting called in for ANYTHING) heave it out and get another set of shots. That is why it is so terribly important NOT to pay a fortune for headshots. You do not have to use the biggest name photographer. Your headshot is not about the photographer. It is about your face. And if one picture isn't working, move ON TO THE NEXT.
SUMMARY: HOW TO GET ATTENTION
Present the best you in your envelope's appearance.
Present the best you in your cover letter's appearance and content.
Present YOU in your headshot.