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About Talent Agents
by Cathy McKim
In objective terms, your agent is your professional representative.
He or she will suggest you, as appropriate, for roles that come to
his or her attention and will negotiate your contract when you get
the job. An agent also deals with the creative aspects of the
business, providing networking and support services.
In subjective terms, an agent can be mother, father, shrink, salesperson,
facilitator, publicist. An agent, says Michael Oscars (Oscars and
Abrams Associates Inc.) is "a champion, never enough for the
client, far too much for the employer." An agent is an actor's
lifeline to the industry in a fifty-fifty partnership.
Agents expect honesty, loyalty and professionalism from you. An
actor needs to be working as hard as his or her agent to achieve
their common goal of getting work. Your end of the deal is to
provide your agent with up-to-date photos, resumes and tapes so
they have the tools that enable them to sell you to prospective
employers. When you get an audition be prepared, off script if
possible, be dressed appropriately, be early and do your absolute
best to show casting that you are the one for the job.
You must communicate with your agent; this includes everything from changes
in hair style/colour and availability in terms of where you can be
reached and vacation times, to the types of roles you'd like to be
doing. No agent likes to look like an idiot because they thought
they sent a brunette to the audition and what casting saw was a
blonde. It's also not fun for agents to have to play detective in
an attempt to track you down for a booking.
You must know yourself and be honest with both yourself and your
agent about your own limitations and strengths. Don't tell your
agent you can water ski when you've only done it a couple of times
when you were a kid. A limitation can become a strength with
proper training and consistent, conscientious work at the craft of
acting. Actors also need to be aware of what's going on in the
industry. Watch TV, especially the productions that are shot in
Toronto, be it home grown or imported.
Also be familiar with who's
doing the work out there; your agent can help provide you with
information on production companies, producers, directors and
casting. The more familiar you can be with the shows that are out
there, the better prepared you'll be if your agent gets you an
audition for one of them. Go to the theatre too; not only can you
see what's happening in terms of live work, but you can find
yourself some great networking opportunities among the
casting,production, and acting communities. Get out there and
circulate. Don't expect your agent to do everything for you.
The agent's side of the bargain is to know your strengths, sell
them, find opportunities for work and negotiate the best contract
they can for you. Your agent can be a great resource for
information on photographers, classes, casting and production and,
in some cases, may draft your resume in house. Prospective roles
don't all come in through the breakdown service and it is your
agent's job to keep informed about what's going on when. You can
help by letting you agent know if you hear about a production
through your own grapevine; they can find out more and see if they
can get you in to be seen. They will help you get ready for
auditions by providing background info on the role and assisting
you with wardrobe selection and line preparation.
A good agent
will be available, often twenty-four hours a day, seven days a
week, to discuss your career in terms of: visual presentation
(packaging), what types of roles you're interested in and/or best
suited for, who your competition is, how best to sell you,
prioritizing goals and suggesting what you need to be doing for
yourself to achieve them. An effective agent will be compassionate
and understanding of your needs as an actor and can be a good
sounding board for your professional and personal concerns. An
agent can be your cheerleader before you go to audition for a job
and your shoulder to cry on if you don't get it.
To find AFTRA and SAG franchised talent agents, visit Actingland.com.
Actingland provides contact information for thousands of AFTRA agents and every SAG agent.
One of the biggest mistakes you can make when you're fresh out of
theatre school is to assume that, once you've got your agent,
you're all set and, if you were getting leads in school, you'll be
getting them now. Only a very rare and lucky few get their careers
off the ground right away. You need training and experience. Once
you've finished the main bulk of your training, you'll have to
invest up to an equal amount of time to get yourself established in
the professional world. It's a full time job and you will have to
sacrifice time. money, and social life to get what you want.
If you don't have an agent, start making initial contacts before
you graduate. Send a photo and resume with a well thought out
covering letter and invite them to see you perform. All photos and
resumes must be professional, up to date, and a good representation
of you; these will cost you money. You need to shop around for a
good photographer and seek advice on drafting an actor's resume.
Referrals from established actors can be helpful as well. Do some
homework first and find out about the agencies you'll be sending
stuff to. It is not a good idea to answer ads in newspapers or
magazines; use reliable sources among teachers, actors, TAMAC,
ACTRA, Actor's equity and publications like this one to find
legitimate talent agencies.
Having an agent doesn't mean that you can sit back and relax.
Whether you have an agent or not, it is always important to brush
up on skills, learn new ones, and gain experience. Check out local
workshops, classes, community theatre and independent theatre
companies; get involved in a fringe or festival show. Sandi Sloan
(The Sloan Agency) has two words for the new kids getting started:
"persistence pays" and goes on to say: "I have a lot of respect for
those young kids because it's tough out there." It's not
glamorous; it's no business to be in if you want to be a star; you
have to be prepared for a lot of rejection while you're working
your butt off trying to get auditions and trying to pay the bills
with a part-time job.
You may want to set yourself goals in terms
of "in ... number of years, I want to accomplish ..." And, as
impossible as it may seem, try to keep a life happening in spite of
all the hard work you have ahead of you. Any outside interests
that you maintain can only round you out both as an actor and as a
person.
So, you still want it? Wanting it is important too. You have to
want it, believe in yourself and work like hell to do it. A very
wise acting teacher once said that "we are the damned." He was
half joking but it only goes to show that a sense of humour about
all this craziness is paramount to keeping your sanity. It's hard
work, but when it's working, it's damn fun. As Jennifer Goldie
(Golden Talent) says: "Assume your position! Carpe diem!" Cheers!
With thanks to: Jeff Andrews, Colin Armstrong, Shari Caldwell, Cari
Fallis, Michael Gaitt, Jennifer Goldie, Megan Goldwell, Carolyn
Govers, Frank Hogg, Gerry Jordan, Cindee Karnick, Peter McGuire,
Fran Messinger, Sandie Newton, Penny Noble, Michael Oscars, Louise
Parent, Mark Preston, Nancy Ramos, Estella Ruston and Sandi Sloan
for their time, insight and humour.
From "An Actor's Guide to Agencies in Toronto,"
published by Moonlighters Publishing Inc. Copyright © Moonlighters Publishing Inc. Used with permission of the author.
All rights reserved. Not to be reproduced or distributed by any means without this copyright notice.
email: moonpeg@inforamp.net
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