Audition Strategies: It Pays to Know Your Niche
by Mark Brandon
The giant casting machine is a conservative piece of equipment. The cautious selections it frequently makes are based not on talent alone,
but on prevailing, or popular notions.
For instance, your appearance, from the way you dress and speak to the way you carry yourself, is what's called your "type" or niche - how the people who run the machine
instantly classify you and your acting style. More often than not, your niche coincides with someone currently in the mainstream. For example, they use popular presumptions
like the following to identify you: An impulsive, passionate Anne Heche type. Or, the opposite: a reflective Meryl Streep type. As a male, you may be viewed as a low-key,
nearly self-effacing type like Tobey Maguire or a rebellious, edgy Matt Dillon. What this boils down to, is they wouldn't normally cast Matt Dillon as a country boy because
his mannerisms wouldn't plausibly fit. Likewise, it would be difficult to accept Tobey Maguire as an inner city gang leader.
In a manner of speaking, you might say this is safe, uncreative image casting, not acting casting. Be that as it may, it's the way it works. Knowing your niche therefore,
is essential to landing more parts.
Up to now, you may have thought of yourself as a leading man, but your quirkiness may put you in the niche of a comic relief player. If you're a female, you might think
you've been perceived as a professional career woman but your soft, wholesome features make you look more like a young mother. Playing to ways that oppose how you're
viewed hampers your chances. The conservative machine can't get a "fix" on just who you are and consequently, what role you're truly appropriate for.
If you're not absolutely sure about your niche, ask other actors and especially your agent about how you "come across." If you can obtain a clear picture of this, you
can enhance your performances by gracefully playing with that picture, not undermining your efforts by struggling against it. And just as important, you can arrange
for your headshots to play into this whole niche aspect by dressing in an appropriate style of wardrobe for your photo shoot.
The preceding was an excerpt from the best selling acting book, WINNING AUDITIONS - 101 Strategies for Actors (Limelight Editions, NY) written by Mark Brandon. Mark is
a native Californian who now makes his home in Vancouver, BC. He has appeared in over 100 commercials, films and TV series.
Copyright © Mark Brandon. Used with permission of the author. All rights reserved. Not to be reproduced or distributed.
For more audition strategies and career building advice, visit: www.WinningAuditions.com
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